harel insurance offices

​On the 25th floor of the Harel Insurance building in Tel-Aviv, we incorporated the history and values of the company while merging tradition with its new chapter: an innovation and collaboration center.

 

The main concept: Play. Discovery. Celebration. Color. Inspiration. Dynamism. "To see things in a new light" through a new experience of movement in space and the creation of meeting areas between the rooms that were designed as free cubes and float like islands in space. The movement on the ground floor allows for an adventurous trip with outward viewing angles and varied accommodations.

 

The main hospitality space is the cultural "beating heart" centered in the wraparound and rounded corner of the floor and can accommodate a modular arrangement of seating and opening/closing huge partitions for company events.

 

The exterior of the workrooms is made of glass with stripes to allow light to penetrate on the one hand and maintain privacy on the other. The materials chosen are in neutral tones, the tribune and bridges above are made of natural oak wood for warmth. There was the use of colored light as a material and the creation of a projection of colored light in the space using colored glass panels in the floor shell. We merged two languages of innovative and traditional finishing materials, in order to preserve the prestige and branding of Harel. Color comes from textiles, furniture and projections on the walls in the space, in an attempt to create an innovative environment with progress and digitality.

 

Photography: Itay Benit

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