Shoe store chain design concept: abstract playground for adults, including a swing in the display window, climbing ladders on which shoes are hung, a shoe-fitting wooden bench with a children's horse-head toy with handles for bag-hanging. Materials include OSB boards with original prints, custom-made ironwork and carpentry, mirrors concealing existing elements, reflecting passers-by in the street and adding store depth. 

Design in collaboration with designers Nilly Fuhrer and Naomi Morgenstern 2010