Designer boutique pop-up shop, co-founder and full designer.

Located in the lobby of the new Brown Hotel Tel-Aviv in 2013, designed as an upscale & young local designer souvenir shop for tourists while serving as a platform for local Israeli designers to present their work. 

The branding of the store includes a deconstructed postal deer logo reminiscent of old postcards & stamps, the interior black and white zig-zags wrap the store three-dimensionally creating a poppy hip look alluring passers-by.The complete branding of seamless graphic and interior design has attracted international press attention. This includes graphic design , logos and interior design.

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